Andrea
Priore

About About

About me

I am a Creative Director, Photographer and Videomaker who tells stories through my lens, creating unique and unforgettable images. My experience and passion for this work allow me to produce projects that range from commercial to artistic photography, constantly seeking new challenges and opportunities to showcase my skills. I don't overlook any details for small handcrafted businesses and provide the same level of professionalism and attention to big international brands with dynamism and flexibility.

Creative Direction

Used to work with big brands! Nowadays, to be successful content creators, you must understand and be able to work in all phases of a product from the ealry thinking to the final release. The digital world moves and evolves at extraordinary speed, and you need someone who knows how to navigate and adapt effectively to achieve the best possible outcome.

Photographer & Photo Director

I work as professional photographer since 2016. In this years i learned to work with any kind of brand from Beauty to Sport, from Corporate to Events and from Weddings to Agencies.

I believe that in this line of work, the technical component is fundamental but not the only one to consider. Empathy, communicative intelligence, and relational skills play an extremely important role in the optimal success of a project.

Videomaker & Producer

In the last four years, I have specialized in working with brands that aim to make an impact on the market by offering solutions and products surfing the latest social trends.

Used to make contents for Branded Advertising, New Product Outcome, Tiktok and Social Dedicated Content, E-learing Contents

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Experience

2020 - Now | Co-Founder at Sportwig

As Co-Founder, I launched an e-learning platform dedicated to sports, making high-quality training accessible and enabling sports enthusiasts to develop personally and professionally. I am deeply involved in defining the brand identity, building strategic partnerships, and developing innovative products that ensure the company’s sustainable growth while maintaining a unique market position.

At the heart of my commitment is the creation of a strong, inclusive community where individuals find inspiration and support to pursue their passions, driven by meaningful, growth-oriented content.

2020 - Now | Chief Creative Officer at Sportwig

As Chief Creative Officer, I lead the strategic brand vision, transforming ideas into lasting visual and narrative experiences that resonate with audiences and reinforce the company’s identity. Each project is crafted with a multichannel communication strategy that spans digital, social, and live platforms, ensuring consistency and impact in every audience interaction.

Creative leadership is central to this role: I build and manage a multidisciplinary team that fosters innovation and growth, making certain that every project phase achieves the highest quality and faithfully reflects the brand’s values.

2016 - Now | Photographer & Videomaker Freelance

As a freelance photographer and videomaker, I capture stories through a unique lens, combining technical skill and creative vision to produce memorable images that resonate.

My work spans commercial, creative, and documentary photography, each project crafted with attention to detail, whether for artisan brands or global companies. My passion for visual storytelling, rooted in an early love for photography, drives me to continuously seek new challenges and innovative perspectives, ensuring each piece speaks authentically to its audience.

With every project, I aim to deliver not just visual content, but an experience that connects, inspires, and stays with the viewer.

2016 - 2020 | Jr Art Director at OneDay Group

During my time at OneDay Group, I played a pivotal role as a creative content strategist, developing and executing strategies that expanded the brand’s reach and boosted audience engagement, with measurable results aligned to marketing goals.

I was also one of the first official Culture Ambassadors, representing OneDay’s values and guiding the integration of new team members, promoting a dynamic, collaborative work environment.

Finally, as a project manager, I coordinated large-scale educational programs, ensuring seamless operations and consistently high satisfaction ratings from participants, delivering impactful, high-quality experiences.